When was the last time you have updated your LinkedIn profile? Wouldn’t it be nice to have someone knocking on your door with an open job opportunity? Ever thought of the possibility of having employers discover and reach out to you?
The truth is, recruiters are not the only people that search and scout for talent on social media. Studies have shown that, social media recruitment has readily become a prevalent practice within companies’ internal HR department.
With 433 million users, in over 200 countries and territories, LinkedIn is not only the world’s largest professional network, but has also been transformed to a platform that bridges the gap between employers and young professionals. More importantly, job seekers are no longer perceived as “the beggar” but rather, “the chooser” with much higher autonomy in choosing their desired career paths. The reality is, by virtue of being on any social media platforms, you are bound to be Google-ed, and that LinkedIn profile of yours will affect the way employers view you as a candidate.
If you haven’t been updating your LinkedIn profile, there are couple of quick fixes to optimize your profile.
1. Use a professional photo on your profile.
First impressions matter. While your credentials and skill-sets ultimately predicate the extent of your success, It is just as important to brand yourself. Take that extra mile to capture a high resolution headshot/portrait of yourself. Make sure that it is not grainy, blurry, or pixelated. People are more inclined to click on images/videos that look crisp and polished; employers definitely would not be an exception.
2. Be creative in describing yourself.
The summary section is the part that draws the most attention when employers are checking out your profile. This is also the part employers rely on to get a sense of your personality and character. So you’d want to briefly highlight your interests and goals to give your potential employer a glimpse of the person they’d potentially work with. Keep it short and sweet and choose your words wisely.
3. Connect with everyone on LinkedIn.
The social media convention may be that, you should only connect with people that you are at least well acquainted with. However, you may be missing a huge opportunity if you limit yourself to the close network of people you already know. By increasing your 1st degree network, you are subsequently growing your 2nd and 3rd degree by millions more people that can potentially open doors for you.
Put yourself on the radar. Keep your profile updated consistently to drive more traffic and eyeballs to your page!