Your company recruitment video will need more than a big budget to get noticed in the digital age. If you’re lacking millions of dollars for a marketing campaign, here are some tips for generating more views.
Why recruitment videos?
Talent acquisition strategies are changing. More companies are adapting to a new model which values organizational culture and the employee experience. Without an intriguing culture or employee benefits, it’s becoming harder to attract and retain talent. Recruitment videos are a great way to promote your mission and vision and tell your story. Just remember, a poorly constructed recruitment video will do more hard than good to your company image, so take time with this project.
Have good quality audio/visual: If there is one thing you do spend money on, make sure it’s having great quality audio and visual. Even if you are sharing the best content to ever depart from YouTube, you will lose your audience immediately with poor quality material. Use a high-definition camera –it doesn’t necessarily have to be top of the line, infact, many engaging videos have been shot and edited entirely on the iPhone 4.
Click Here to see a great example of a professional D.I.Y. video shot entirely with iPhone 4.
Get creative: The videographers made use of the iPhone’s small size to capture the trainset up-close making it appear life-like. You can make a great video with minimal equipment and a bit of creativity!
A wireless microphone, audio-collector or recorder is good to have, considering sound may be the single, most important aspect of your video.
“To know the rules, means you are allowed to break them”
Before we get into recruitment, here are the 6 rules of video:
1. Plan ahead: What is your goal? What are you trying to accomplish? Consider the location of the film–do you need a permit? Writing a storyboard with different shots you plan to include will simplify the process.
2. Hold the shot: Hold each shot long enough (at least 10 seconds) so you can get enough footage to edit.
3. Minimal zooms: Zooming can change the perspective/ quality of the shot. Instead of using the camera, “zoom with your feet” and move closer. There will always be times when you should use zoom, just keep it to a minimal.
4. Minimal pans and tilts: Pans is moving the camera to the side and tilts are moving it up and down. Avoid this.
5. Use a tripod (most of the time): This trend is changing (think of the office and modern family). If you don’t have a tripod there are stabilizers for iPhones and Go Pros, or you can “become the tripod” and et stability from the wall or by crouching down.
6. Scene composition: Use the “rule of thirds” you can set it up by using “viewpower” on your device. The theory is that if you place your photo among the intersecting lines, it becomes more balanced and interesting.